Setup step 5

Connect lead sources

Lead sources tell AI ADS where leads start: website, quiz, Marquiz, site form or Meta Lead Form.

Website tracking

Install one AI ADS script on the website. It creates the Vadiimi Visit identifier and writes pageviews, clicks, UTM and form submit context.

  • Paste the script before </head> or in the site builder custom HTML area.
  • Click Check connection after publishing the website.
  • Connected means the script is found and a recent ping/event exists when required.

Forms and quizzes

The tracker tries to fill vadiimi_visit into common forms automatically and decorates links for external quizzes.

  • Normal HTML forms receive hidden field values from the tracker.
  • Marquiz should pass vadiimi_visit through a hidden field or webhook payload.
  • If a vendor uses a sandbox iframe or server-side submit, follow the fallback instruction.

Meta Lead Forms

Meta Lead Forms do not have a website visit. Matching uses leadgen id, phone/email and ad identifiers.

  • Connect Meta first in Step 2.
  • Keep CRM fields for phone/email/ad labels clean.
  • Use CRM outcome mapping to send later feedback events.