Tracker setup

Install the AI ADS tracker

One script captures visit id, landing URL, referrer, UTM tags, click ids and browser identifiers needed for attribution.

Where to install

  • Website head tag
  • Google Tag Manager
  • WordPress custom code/snippet
  • Tilda custom HTML
  • Quiz builder page or parent site

What it passes

  • Technical field: vadiimi_visit
  • UTM parameters
  • fbclid, gclid and other click ids
  • _fbp and _fbc where available
  • Landing page and referrer

How to test

  • Open the page and confirm the script loads.
  • Submit a test form and check that vadiimi_visit reaches the CRM or webhook payload.
  • Use the Lead sources step in AI ADS to check script presence and last signal.

Data safety

The tracker must not collect passwords, card details or unnecessary personal data from forms.