Events

Ad platform events

AI ADS sends stronger events only when the CRM result is known and dedupe rules are clear.

Canonical events

  • Lead: raw lead or form submission.
  • Qualification Lead: CRM-confirmed qualified lead.
  • Converted Lead: converted or sold lead before revenue payload.
  • Purchase: sale with value and currency.
  • Unqualified Lead: spam, trash, non-target or final failed lead.

Priority

Converted and Purchase are stronger than Unqualified Lead. If a CRM entity already converted, a later failed-stage movement must not send a negative event.

CAPI data

Use browser identifiers, click ids and event ids where available. Do not print tokens or expose access secrets in client code.